In 1976 Jim & Jane Moyle started J-J Moyle, Inc. with the purchase of a half section of land in Diamond Valley, NV.  Aided by the high altitude and cooler temperatures of the area J-J Moyle, Inc. was able to grow a high testing (TDN) dairy quality alfalfa hay and Jim and Jane were able to move with their three daughters to Diamond Valley permanently.  

As the girls grew so did the farm and in 1995 an opportunity to almost double the company's acreage created a sister company, Diamond Valley Alfalfa.

Almost 10 years later Jim & Jane began to phase themselves and J-J Moyle, Inc out of the day-to-day decisions and turned the management and operations over to their daughter Dusty who took over the name Diamond Valley Alfalfa.

As time went on and the other daughters, Deanne and Denise returned to the farm and Dusty's holdings grew a new umbrella company was needed and so DiVA Farms was born.  

Many years and many names but the Moyle family commitment to high quality products and sustainable agricultural practices has never waivered.  J-J Moyle, Inc, Diamond Valley Alfafa, Infinity Farms, DiVA Farms...whichever name you know or use it is all defined by a Family Tradition of Excellence in Agriculture.